The agreement involves the implantation of SAGE CRM, a technological resource that has revolutionised business management and specifically commercial and marketing area.

It stands for Customer Relationship Management, and according to Antonio Rodriquez “is specially designed to promote collaboration and teamwork to deliver excellence to our largest customers.”

El Chaparral golf director Domingo Gavira commented “This new challenge is part of a project that seeks among other objectives to look to the future with more confidence and in which the entire team of El Chaparral is fully involved.

“Convinced of the importance of information technology, the management team is firmly committed to CRM strategy. After a long selection process in which we have studied several proposals we have been chosen specifically the SAGE CRM product and ISGE consultants for carrying out the project in the phases of analysis, implementation, integration, user training, maintenance and as the development of new and future expansion.”

“From now on relations with shareholders, customers, partners, employees and suppliers will be even more fluid and productive through this initiative.”