The London Live Show 2012 took place from 18 – 20 May.

The golf industry as a whole was represented at this event, the most popular of its type in the UK. The world’s leading golf brands showcased their new and innovative products for 2013, the latest in golf clothing fashion and the world’s golf destinations most sought after by British golf players.

For the first time this year, El Chaparral Golf Club was represented at the event by its golf course director Domingo Gavira, sharing a stand with the Costa del Sol Tourist Board.

Major players and figures in the international golfing world attended the London Live Show this year, amongst them Gary Player, Colin Montgomerie, Paul Casey, Thomas Levet, Oliver Fisher, Pablo Larrazábal and Carly Booth.

The Costa del Sol and El Chaparral Golf Club’s attractions and facilities were advertised at this event. It was attended by a large number of golf players and the sunny weather lasted for the whole three days, much to the delight of visitors.

In a promotional activity this year El Chaparral offered all visitors to the event a preferential discount voucher for the golf course, in addition to officially presenting its products and rates for 2013.